Deloitte challenges conventional wisdom that traditional bricks and mortar retail is in the midst of an apocalypse, has stopped growing and is on the verge of collapse. Deloitte analyses how income bifurcation in the USA has triggered differences in price sensitivity, consumer category spend behaviour, and spend fragmentation. Adopting the lens of consumer economic well-being, the firm then analyses retail performance across a value spectrum and identifies significant performance differentials across that spectrum.
