Welcome to our recent posts
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Welcome to our recent posts
10th December, 2020
Thought leadership for an audience of one
Authored by Zoe Stumpf
OK, maybe not quite one. Producing great thought leadership is an expensive and time-consuming business, after all, so it makes sense to ensure that...

25th November, 2020
What makes for good thought leadership right now?
Authored by Zoe Stumpf
We’re often asked about what makes good thought leadership, and while we’ve got a well-established view on that, we’re not the...

2nd July, 2020
Describing what your firm does is always difficult, but getting it right has never been more important. Could thought leadership help?
Authored by Zoe Stumpf
Many of the conversations we’ve been having with professional services firms over the course of the last few months have ended up focusing on the...

28th May, 2020
Tread softly
Authored by Zoe Stumpf
The next time you stop for a coffee, go and look at the home pages of the world’s leading consulting firms. What do you see? Thought leadership....

24th April, 2020
Is there a thought leadership danger zone right now?
Authored by zakaria.khan_43930
Spend any time analysing the marketing messages landing in your inbox right now and you might notice that they tend to fall into one of three...

Winner
25th March, 2020
Choose your idols carefully
Authored by zakaria.khan_43930
Analysis of our thought leadership ratings over the course of the last decade reveals a narrowing of the gap between the lowest- and highest-ranking...

21st February, 2020
Among all the things your firm does, how important is thought leadership?
Authored by Zoe Stumpf
Every year we conduct a big survey of clients (senior end users of consulting services) in which we ask them a wide range of questions relating to...

24th January, 2020
CxOs? They're the easy ones.
Authored by zakaria.khan_43930
Our recent report, Missing the point, found surprising evidence about CxOs in relation to thought leadership. It found them to be harder-working,...

23rd October, 2019
The long and short of it
Authored by Ella Jolley
There seems to be an obsession with the length of thought leadership today, to the point where it’s tempting to conclude that publishers see it as a...

18th September, 2019
Thought leadership: It’s all relative
Authored by lindsay.stark_12738
Along with terrible haircuts, padded shoulders, and beige, French post-structuralist critical theory was really big in the 1980s. Much of what was...