Welcome to our recent posts
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Welcome to our recent posts
29th May, 2018
Are you selling your thought leadership to website visitors?
Authored by Rachel Ainsworth
Our research with buyers of consulting services demonstrates just how important thought leadership is to them. Every year we survey senior end-users...

20th April, 2018
Worrying about your audience--blessing or curse?
Authored by Rachel Ainsworth
“If you have an over-preoccupation with perception and trying to please people’s expectations, then you can go mad.”*Self-help gurus and successful...

28th March, 2018
Strong storylines never go out of fashion
Authored by Rachel Ainsworth
During my consulting career, I worked in what we called “The Shop”. This wasn’t a tuck shop for hungry consultants but rather a small team created to...

26th February, 2018
Seventeen firms could have topped our quality rankings
Authored by Rachel Ainsworth
We know many creators of thought leadership look at firms at the top of our quality rankings--firms such as IBM, Deloitte, and The Boston Consulting...

19th January, 2018
Three thought leadership opportunities for 2018
Authored by Rachel Ainsworth
Whether its fitness, personal goals, or thought leadership, January is a natural time to reflect on the past year and, ideally, figure out what we...

22nd November, 2017
Moving your readers to get in touch
Authored by Rachel Ainsworth
When was the last time you made contact with the experts behind an article or book? Encouraging more readers and viewers to make contact is a...

11th October, 2017
A lesson in how not to write thought leadership
Authored by Rachel Ainsworth
  I didn’t set out to find a really bad example of thought leadership. In fact, I set out to find “different perspectives on strategic...

19th September, 2017
Is your thought leadership structurally sound?
Authored by Rachel Ainsworth
  When London’s Millennium Bridge opened in June 2000 there was much fanfare celebrating the first new river crossing to be built in the...

14th July, 2017
Passion: The key ingredient in great thought leadership?
Authored by Rachel Ainsworth
  Passion. It’s an overused word. People are passionate about fashion, beauty, and cocktails. The sporty-minded are passionate about...

16th January, 2017
What we can all learn from McKinsey’s top 10 articles of 2016
Authored by Rachel Ainsworth
I possibly shouldn’t be admitting to this, but I’m always excited to see new data that has the potential to offer insights into how senior executives...