Welcome to our recent posts
Search by Tag
Welcome to our recent posts
16th November, 2016
Which Beyoncé are you?
Authored by Rachel Ainsworth
  On whichever dimension you wish to benchmark yourself—whether you’re keen to know Which Beyoncé are you? or How wise are you?—there’s...

ROI
10th November, 2016
Facing up to the challenge of measuring ROI on thought leadership
Authored by Rachel Ainsworth
In our recent survey of marketing and thought leadership professionals, we asked about the biggest challenges organisations face when it comes to...

22nd August, 2016
Why are you doing what you're doing?
Authored by Rachel Ainsworth
Asking “why?”, preferably multiple times over with a thoughtful look on one’s face, is a tried-and-tested consulting technique—and one we’re not...

14th June, 2016
When AI starts writing thought leadership
Authored by Rachel Ainsworth
I have to confess to having described, in some of my more confrontational moments, pieces of thought leadership as something that could have been...

23rd May, 2016
Have you seen Deloitte’s DataUSA?
Authored by Rachel Ainsworth
As a Brit, cynicism is in my DNA, and heaping praise on a well-established consulting firm does not come naturally. So you can imagine my dismay when...

22nd April, 2016
Infographics: So last year?
Authored by Rachel Ainsworth
This blog would have been completed a whole lot sooner had a it not been for our latest interviewee, Bill Shander[1], introducing us to...

17th March, 2016
Writer's block? How to make the most of professional writers
Authored by Rachel Ainsworth
Read as much thought leadership as we do and it becomes fairly obvious when something has gone awry in the relationship between thought leader and...

5th October, 2015
Time for fewer words and more pictures?
Authored by Rachel Ainsworth
Each year I read hundreds of pieces of thought leadership. Some are a struggle to plough through, others much easier, but very few really engage me...

1st September, 2015
Why marketing shouldn’t be generating thought leadership
Authored by Rachel Ainsworth
Thought leadership is an important part of the marketing mix for many B2B organisations so it’s not surprising that, in organisations where great...

31st July, 2015
Who else is fighting for your target reader’s attention?
Authored by Rachel Ainsworth
There’s a risk, for us long term inhabitants of the nation of consulting, that we fail to notice what is going on in the world outside our borders....