Helping consulting firms
to create high quality thought leadership

Africa’s green manufacturing crossroads: Choices for a low-carbon industrial future

Path: /review/416636/africa%E2%80%99s-green-manufacturing-crossroads-choices-low-carbon-industrial-future%C2%A0

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Score: Differentiation:

3.33

Score: Appeal:

2.40

Score: Resilience:

4.00

Score: Prompting Action:

2.33

Firm name:

McKinsey

Body:

This report from McKinsey stands out in a crowded field of sustainability-focused material. Its specific focus on Africa, and very strong foundation in data, supports McKinsey in presenting a differentiated and challenging viewpoint around how the continent can simultaneously achieve manufacturing growth and hit decarbonisation targets.

Youthquake meets green economy: Why businesses need to care

Path: /review/416653/youthquake-meets-green-economy-why-businesses-need-care

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Score: Differentiation:

3.67

Score: Appeal:

3.40

Score: Resilience:

4.00

Score: Prompting Action:

2.67

Firm name:

Accenture

Body:

This report from Accenture scores highly across all criteria. It is very credible, combining primary research with modelling of data drawn from secondary sources to develop a unique perspective on the growth of green jobs in Asia Pac. It provides a masterclass in explaining some complex arguments in a succinct and engaging manner, and delivers a strong argument for action.

Green Jobs Barometer: Monitoring the fair transition to a green economy

Path: /review/416660/green-jobs-barometer-monitoring-fair-transition-green-economy

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Score: Differentiation:

3.33

Score: Appeal:

3.40

Score: Resilience:

3.75

Score: Prompting Action:

2.00

Firm name:

PwC

Body:

PwC takes a very specific, data-driven deep-dive into the current and future state of green job creation in the UK. It examines wider economic preparedness for the move to green jobs and the implications of this. Its accompanying data portal allows readers to interrogate the underlying data and clearly showcases the impressive breadth and depth of research that PwC has undertaken.

The future of HR: Lessons from the Pathfinders

Path: /review/416667/future-hr-lessons-pathfinders

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Score: Differentiation:

2.67

Score: Appeal:

3.40

Score: Resilience:

2.75

Score: Prompting Action:

2.00

Firm name:

KPMG

Body:

Here KPMG offers a masterclass in making content easy to use and navigate, resulting in a very high appeal score. This report on leading practices of HR organisations dealing with disruption from both digital transformation and the COVID pandemic is well designed, appealing, and clearly structured. Attractive and easy to follow approaches to navigation and the use of standard formats for each element of the report mean that readers are able to chart their own reading path.

10 Proven Actions to Advance Diversity, Equity, and Inclusion

Path: /review/416180/10-proven-actions-advance-diversity-equity-and-inclusion

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Score: Differentiation:

2.67

Score: Appeal:

2.80

Score: Resilience:

3.50

Score: Prompting Action:

2.00

Firm name:

Bain & Company

Body:

In this report, Bain partners with Grads of Life to identify specific tactics that are particularly effective in advancing diversity, equity, and inclusion in the workplace. It draws on a wealth of primary and secondary data sources together with Bain’s own client experience to develop a set of research-backed actions to improve diversity.

A new playbook for Chief Marketing Officers: Why CMOs should enable real time marketing to drive sustained growth

Path: /review/416181/new-playbook-chief-marketing-officers-why-cmos-should-enable-real-time-marketing-drive

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Score: Differentiation:

3.00

Score: Appeal:

3.00

Score: Resilience:

3.75

Score: Prompting Action:

2.67

Firm name:

Capgemini

Body:

This report by Capgemini achieves high scores across the board, thanks to its robust grounding in research. It draws on a substantial survey enriched with qualitative interviews that Capgemini leverages to support some interesting viewpoints. It is particularly strong when it comes to prompting action, with clear actions supported by real-life examples and a detailed explanation of service offering.

Thu 9th Jun 22

How can you create differentiated thought leadership?

Thu 12th May 22

Are you losing your readers at hello?

Thu 14th Apr 22

Moving the needle on good quality thought leadership

Thu 10th Mar 22

Can high-quality thought leadership push up fee rates?

Thu 10th Feb 22

What role does thought leadership play in building trust?

Wed 26th Jan 22

Three thought leadership recommendations for 2022

Wed 8th Dec 21

And the winner is….

Fri 12th Nov 21

How to boost the credibility of your content

Thu 14th Oct 21

Attracting the attention of legal services clients

Fri 10th Sep 21

Giving clients what they want

Thu 12th Aug 21

Hello (Mr.) blue sky

Thu 15th Jul 21

RIP to the long report?

Thu 10th Jun 21

Getting your clients to do your marketing for you

Thu 13th May 21

Don’t hide your light under a bushel

Thu 8th Apr 21

Rethinking the art of the possible

Mon 15th Mar 21

2020 has changed things—but how much will stick?

Mon 15th Feb 21

Why it’s good to change old habits

Fri 15th Jan 21

Our thought leadership predictions for 2021

Mon 4th Jan 21

Three ideas to help your thought leadership make a difference

Thu 10th Dec 20

Thought leadership for an audience of one

Wed 25th Nov 20

What makes for good thought leadership right now?

Thu 2nd Jul 20

Describing what your firm does is always difficult, but getting it right has never been more important. Could thought leadership help?

Thu 28th May 20

Tread softly

Fri 24th Apr 20

Is there a thought leadership danger zone right now?

Wed 25th Mar 20

Choose your idols carefully

Fri 21st Feb 20

Among all the things your firm does, how important is thought leadership?

Fri 24th Jan 20

CxOs? They're the easy ones.

Wed 23rd Oct 19

The long and short of it

Wed 18th Sep 19

Thought leadership: It’s all relative

Thu 22nd Aug 19

When it comes to thought leadership, there is nothing new under the sun...

Thu 25th Jul 19

You’ve got the horse, you’ve got the water…

Thu 27th Jun 19

The role of thought leadership in key account management

Thu 6th Jun 19

The table of contents: RIP?

Tue 30th Apr 19

The PDF report isn’t dead—but it shouldn’t be the only option

Thu 28th Mar 19

Setting expectations for those who don’t go with the flow

Thu 28th Feb 19

Four lessons from 20 years of analysing thought leadership

Wed 6th Feb 19

Three thought leadership predictions for 2019

Thu 29th Nov 18

Seeing yourself as others see you

Mon 5th Nov 18

Why we all need to tell more—and more vivid—stories

Thu 27th Sep 18

Why don't consultants want to tell people what to do?

Fri 24th Aug 18

How thought leadership can support the cross-sell

Wed 8th Aug 18

Our survey reveals that...people aren’t all that keen on surveys

Fri 27th Jul 18

Why not ask for a little bit more in return for your thought leadership?

Tue 29th May 18

Are you selling your thought leadership to website visitors?

Fri 20th Apr 18

Worrying about your audience--blessing or curse?

Wed 28th Mar 18

Strong storylines never go out of fashion

Mon 26th Feb 18

Seventeen firms could have topped our quality rankings

Mon 26th Feb 18

IBM and Deloitte thought leadership sets the standard for other firms

Fri 19th Jan 18

Three thought leadership opportunities for 2018

Fri 22nd Dec 17

Five quick wins for your next piece of thought leadership

Wed 22nd Nov 17

Moving your readers to get in touch

Wed 11th Oct 17

A lesson in how not to write thought leadership

Tue 19th Sep 17

Is your thought leadership structurally sound?

Tue 15th Aug 17

You really shouldn’t try to fake expertise

Fri 14th Jul 17

Passion: The key ingredient in great thought leadership?

Thu 15th Jun 17

When a picture really is worth a thousand words

Wed 17th May 17

Create a great experience for your thought leadership customers

Mon 10th Apr 17

Five alternatives to a survey

Tue 21st Mar 17

What a book called Sprint teaches us about great thought leadership

Tue 21st Feb 17

Does one bad apple really spoil the barrel?

Mon 16th Jan 17

What we can all learn from McKinsey’s top 10 articles of 2016

Wed 14th Dec 16

What gets in the way of sharing colleagues' thought leadership?

Wed 16th Nov 16

Which Beyoncé are you?

Thu 10th Nov 16

Facing up to the challenge of measuring ROI on thought leadership

Thu 13th Oct 16

What Deloitte and IBM can teach us about constraints

Thu 6th Oct 16

A good model for thought leadership

Tue 20th Sep 16

Thought leadership takes gold

Mon 22nd Aug 16

Why are you doing what you're doing?

Tue 26th Jul 16

Even McKinsey has got the survey virus—what’s the antidote?

Tue 14th Jun 16

When AI starts writing thought leadership

Mon 23rd May 16

Have you seen Deloitte’s DataUSA?

Mon 9th May 16

Heard any good stories recently?

Fri 22nd Apr 16

Infographics: So last year?

Thu 17th Mar 16

Writer's block? How to make the most of professional writers

Fri 29th Jan 16

Does your organisation need more gurus?

Tue 15th Dec 15

Thought leadership in a world of goldfish brains

Fri 20th Nov 15

Going local in a global world

Mon 5th Oct 15

Time for fewer words and more pictures?

Tue 1st Sep 15

Why marketing shouldn’t be generating thought leadership

Fri 31st Jul 15

Who else is fighting for your target reader’s attention?

Tue 30th Jun 15

Is it possible to be thinking too far out of the box?

Sun 31st May 15

But everyone else is doing that…

Wed 13th May 15

Does your right hand know what your left hand is writing?

Thu 30th Apr 15

What topic have you committed to?

Tue 31st Mar 15

Why HBR can charge while you may be struggling to give away content for free

Mon 2nd Mar 15

Who writes the best thought leadership?

Sun 1st Mar 15

Our top eight tips for better thought leadership

Thu 5th Feb 15

Annual publications in financial services: how to avoid yours going bad

Sun 1st Feb 15

Can you have thought leadership without a thought leader?

Mon 22nd Dec 14

Leveraging the personal recommendation

Mon 1st Dec 14

When “data-driven” isn’t a compliment

Thu 20th Nov 14

“Management is nothing more than motivating other people.”

Sat 1st Nov 14

Are you paying enough attention to your emails?

Tue 30th Sep 14

Should you be creating celebrities?

Sun 31st Aug 14

Incentives for producing thought leadership – where does quality come in?

Fri 1st Aug 14

What inspires people to write thought leadership?

Mon 30th Jun 14

Blogs in search of personality

Sat 31st May 14

Should you be curating as well as creating?

Wed 30th Apr 14

Getting personal

Mon 31st Mar 14

Making friends with TED

Sat 1st Feb 14

Consistency: the hallmark of the unimaginative?

Helping consulting firms to create high quality thought leadership

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Helping consulting firms
to create high quality thought leadership