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State of Generative AI in the Enterprise​
Path: /review/660992/state-generative-ai-enterprise%E2%80%8B
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Score: Differentiation:
2.33
Score: Appeal:
3.60
Score: Resilience:
3.50
Score: Prompting Action:
2.67
Firm name:
Deloitte
Body:
Deloitte’s State of Generative AI in the Enterprise thought leadership programme is an outstanding example of how truly cross-functional collaboration can achieve high-quality output, even in a complex matrix organisation. ​ The methodology that underpins this research programme is regular, robust, and extensive, with just shy of 3000 senior business leaders surveyed across 14 countries on a quarterly basis. The sheer volume of data built on a strong foundation of SME input reflects the current and emerging challenges facing its audience and sets the programme apart from competitor content on this topic.​ Provocative, outcome-based headlines and “now and next” trends to watch are promoted high up on the landing page, catching a reader’s eye and piquing their interest in what’s to follow. Meanwhile, the use of interactive data encourages exploration and longer dwell times. The PDF downloads are engaging and visually appealing, and the brand execution is continued across all campaign assets.​ The research reveals the “next steps to help organisations set a course for scaling GenAI in their enterprise,” and these are brought to life with real-world examples. While these recommendations could work a little harder to offer some more specific actions, readers will be in no doubt about Deloitte’s capability to advise them. ​ For this article, we reviewed and scored the Q3 report entitled “Now decides next: Moving from potential to performance” using our Quality Ratings methodology. A full write up of this programme review, along with additional insight from the Deloitte team themselves, is available in our 2024 White Space “Hot Topic” report
Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains​
Path: /review/660988/net-zero-game-changer-tackling-hidden-carbon-footprint-european-retail-and-wholesale
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Score: Differentiation:
3.00
Score: Appeal:
2.85
Score: Resilience:
3.25
Score: Prompting Action:
3.00
Firm name:
Oliver Wyman
Body:
This report from Oliver Wyman, written in collaboration with EuroCommerce, entitled “Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains,” is a well-targeted piece of content which was designed to outline the steps that the sector can take to progress towards net zero. Despite this being a highly covered topic, this is a good example of how a partnership helps to differentiate a piece of content from others on the market.​ At its core is a strong study of 1600 companies across Europe, supplemented with a wealth of secondary research, which is all summarised in a well-written and thorough methodology. The result of the research is Oliver Wyman's four-step decarbonisation process which forms the backbone of the value proposition, along with their own 'Emission management self- assessment questionnaire'. The insights are augmented with several detailed case studies that help to bring each stage of the process to life and ground the recommendations being made in real-world examples.​ The design of the report is a positive step forward on Oliver Wyman's part and demonstrates a desire to push the brand execution further than previously. The landing page introduction would benefit from the addition of some hooks and additional pace to really draw the reader in and, at 85 pages, this is a long report, but it is full of rich insight and well worth the time investment.​ With a healthy score of 12.05, this is a good all-rounder which is a strong step ahead of other content from Oliver Wyman.​   Want to benchmark your own content? ​​ As a subscriber, we'll review up to five key thought leadership reports annually, selected by you. Don't miss out on your benchmarking opportunity. ​ As part of our bespoke analysis, we can go deeper with a benchmark review of your output by service line, geography, or audience. ​ ​ Contact us to find out more:​ Tel: +44 (0) 20 3743 3934​ Email: info@sourceglobalresearch.com​ ​
Why ESG integrity is at a crossroad between aspiration and regulation – Global Integrity Report 2024​
Path: /review/660987/why-esg-integrity-crossroad-between-aspiration-and-regulation-%E2%80%93-global-integrity
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Score: Differentiation:
2.33
Score: Appeal:
3.00
Score: Resilience:
4.00
Score: Prompting Action:
3.00
Firm name:
EY
Body:
To coin EY's phraseology, 'good corporate ESG governance has become complex and confusing, and it isn’t surprising that organisations are struggling to navigate through the evolving regulation requirements to meet compliance obligations'. With head-turning data and in-depth insight, EY's Global Integrity Report 2024 examines why an integrity-first culture would resonate with industry leaders looking to make more sound ethical decisions to strengthen their compliance framework.​ The report showcases EY’s thought-leading potential when they have authoritative subject matter experts to write and/or provide valuable insight for the reports. Award-winning educator and consultant, Dr. Katharina Weghmann, who was recognised by Die Zeit in 2018 for her achievement in ESG, demonstrates her knowledge and provides razor-sharp thinking throughout. ​ The scope of the 5,464-board member survey is impressive, and the inclusion of a comprehensive methodology section with a rich level of detail goes beyond what EY’s competitors are doing. A data-centric reader would enjoy getting into the nitty gritty of the sample size. ​ Key takeaway sections are provided next to the relevant analysis, emphasising the actionable recommendations to the reader when they still have the insight front of mind and means that these feel like a natural, logical outcome of the research. In addition, the recommendations are broken down into necessary steps that are easy to follow.​ With a strong score of 12.33, the report showcases that a strong foundation based on quality data and expertise is the backbone for outstanding research and insight.
A whole new ball game, why sports tech is a game changer ​
Path: /review/660986/whole-new-ball-game-why-sports-tech-game-changer-%E2%80%8B
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Score: Differentiation:
3.67
Score: Appeal:
3.40
Score: Resilience:
3.00
Score: Prompting Action:
2.33
Firm name:
Capgemini
Body:
Technology now plays a vital part in many aspects of sports, from creating personalised fan experiences to shaping game strategy, improving training, and analysing injury risk. And to paraphrase Capgemini, “the future of sports is digital”. ​ To understand more about the role of technology in sports, Capgemini conducted a global survey of 12,000 sports fans across 11 countries, as well as in-depth interviews with professional sportspeople and industry experts—a study of this stature, on this topic, sets it apart from others instantly.​ From the outset, the audience is specific, the messaging and tone of voice used is engaging, and the design of both the landing page and the PDF all contribute to making the reader feel encouraged to read on and share the report more widely. In addition, the case studies and voices from the research all help to add colour and diversity throughout. ​ The recommendations are well grounded in the evidence and summarised in a thought-provoking and engaging way that reinforces the actions Capgemini is suggesting its audience take and positions the firm as experts in this field. ​ With a strong score of 12.40 (and one of the 10 top-scoring reports from all firms in our most recently published Quality Ratings Report), this report from Capgemini stands out as a leading piece of research from the firm.
Global Threat Assessment 2023
Path: /review/660985/global-threat-assessment-2023
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Score: Differentiation:
3.67
Score: Appeal:
3.20
Score: Resilience:
3.25
Score: Prompting Action:
2.67
Firm name:
PA Consulting
Body:
Child sexual exploitation and abuse is escalating worldwide, in both its scale and complexity and with this report, PA Consulting continues its long-standing commitment to end child sexual exploitation and abuse online. Written in partnership with WeProtect Global Alliance, the report examines the urgent need for 'Safety by Design' to be deployed, and explores new and growing trends such as the rise of generative AI being used to create indecent material. ​ With a healthy score of 12.78 (and one of the ten top-scoring reports from all firms in our most recently published Quality Ratings Report ), the reviewers felt it should be a flagship piece for PA Consulting. It is highly differentiated from other professional services content as it covers a topic that many would shy away from. Starting with a very strong and thought-provoking introduction which sets the tone for the rest of the piece, the target audience and key findings are made clear immediately. ​ The tone and the urgency portrayed in the messaging, coupled with strong imagery and design, make this immediately attention grabbing and appealing. One area that could have strengthened this report further would have been to add the PA Consulting voice more throughout so that their presence and brand could have been portrayed more strongly—something that is difficult to balance with co-authored content. ​ This piece scores well on resilience down to its detailed methodology and author information which strengthens credibility. Concluding with an action checklist and a compelling description of the work PA Consulting is doing with WeProtect, it stands out as a good all-rounder and one that, format wise, PA Consulting could replicate across the portfolio.​
Good Growth for Cities: Unlocking the Potential of UK cities
Path: /review/660984/good-growth-cities-unlocking%C2%A0-potential-uk-cities
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Score: Differentiation:
3.33
Score: Appeal:
3.00
Score: Resilience:
3.50
Score: Prompting Action:
2.67
Firm name:
PwC
Body:
PwC's 'Good Growth for Cities' report describes why, at their best, cities can and should be able to drive economic success while tackling some of society's most challenging problems but explains that regional cities are often places of huge disparity. Their proprietary research has shown that while there is some progress, this disparity gap is not closing. ​ Written in partnership with DEMOS, this is a very differentiated report centred around a large body of research and very comprehensive data analysis, resulting in an impressive depth of regional and city-specific insight, the detail of which few other pieces of this nature deliver. The detailed method statement strengthens the credibility of this research further. This piece also demonstrates exemplary PwC brand execution, combining good data visualisation, charting, and storification that help keep the pace and add interest for the reader. ​ Practical recommendations that are detailed and tailored to the audience conclude this report, outlining why and how incorporating businesses and communities as partners, stakeholders, and decision makers could drive good growth in UK cities. ​ As one of the ten top-scoring reports from all firms in our most recently published Quality Ratings Report of content published in 2023, this report scored very well across all four quality dimensions and thus was awarded a very strong total score of 12.5. ​