Helping consulting firms
to create high quality thought leadership

Risk is everywhere

Path: /review/660998/risk-everywhere

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Score: Differentiation:

3.00

Score: Appeal:

3.00

Score: Resilience:

3.50

Score: Prompting Action:

2.67

Firm name:

Accenture

Body:

Accenture’s Risk is Everywhere is a timely exploration of how compounding risks are reshaping the role and priorities of risk leaders today. The report discusses the importance of modernising the risk function’s skills and technologies and why establishing a “risk mindset” across the entire organisation, so that every function and employee has the tools and capabilities to detect and mitigate threats, is critical for turning threats into opportunities for growth. While risk is a heavily discussed topic, the report’s framing around the acceleration and intersection of global risks provides a fresh perspective that is clearly laid out both on the landing page and within the report itself. It speaks directly to risk professionals, offering accessible insights and learnings from peers, supported by data. The opening uses light storytelling to draw readers in, followed by sharp statistics that establish credibility and purpose. The report’s structure is particularly strong and well-branded, it's visually engaging and easy to navigate thanks to a contents page and consistent signposting. Professional language and thoughtful case studies enrich the narrative. While the report errs on the longer side, it delivers value and manages to maintain clarity throughout. The inclusion of author biographies reinforces Accenture’s expertise, and the report outlines actionable steps with supporting survey results and relevant case studies. However, there is a missed opportunity to more clearly connect insights with specific Accenture services. Despite this, the report makes a strong case for Accenture’s understanding of the modern risk landscape and its role in helping organisations navigate it. This report achieved a top 10 score in our Quality Ratings review of 2024 content, published in March 2025.

Decoding Global Talent 2024: Dream Destinations and Mobility Trends

Path: /review/660995/decoding-global-talent-2024-dream-destinations-and-mobility-trends%E2%80%8B

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Score: Differentiation:

3.00

Score: Appeal:

2.80

Score: Resilience:

4.00

Score: Prompting Action:

2.67

Firm name:

BCG

Body:

The Decoding Global Talent series, which began ten years ago, is a collaboration between BCG, The Network (and its partners in more than 150 countries), and The Stepstone Group. According to BCG, it is the largest data source on the mobility preferences of workers globally—the cumulative data set comprises almost 900,000 responses on where and how people want to work around the world. This 2024 edition features insights from 150,735 survey respondents in 188 countries, as well as insights from the stories of several individuals we interviewed. The combination of a content partnership model and extensive dataset makes this stand out from other mobility surveys in the market. And, while a specific audience is not explicitly addressed up front, the introduction is strong and succinctly summarises the main findings to hook the reader in. Overall, this report has a notably strong sense of voice and uses emotive language about the impact of the last decade to maintain the interest of the reader. The integration of case studies makes it a dynamic and engaging read. The sheer volume of data and excellent, multifaceted analysis is worthy of a strong score for resilience. The authors are clearly presented as credible experts in this field and their input into both the research and the recommendations has led to a comprehensive set of in-depth conclusions and action steps for the business audience, something that BCG should continue to invest in. This report achieved a top ten score in our Quality Ratings review of 2024 content, published in March 2025. Click here to find out more

A world in balance 2024: Accelerating sustainability amidst geopolitical challenges

Path: /review/660997/world-balance-2024-accelerating-sustainability-amidst-geopolitical-challenges-%E2%80%8B

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Score: Differentiation:

3.00

Score: Appeal:

3.60

Score: Resilience:

3.25

Score: Prompting Action:

3.00

Firm name:

Capgemini

Body:

The third edition of Capgemini Research Institute’s A world in balance series, Accelerating sustainability amidst geopolitical challenges, is a research-backed examination of the progress organisations have made in environmental and social sustainability in the three years prior. Targeted specifically at the CSO, the report carefully balances insight on the challenges faced by businesses and the recommended actions that this audience should take to overcome them. Despite this being a heavily saturated topic, Capgemini’s objective annual progress tracking (rather than progress pointing) and the solid dataset of survey responses from 2,152 executives, as well as research into the traits of 6,500 consumers and 12 qualitative interviews, make this piece stand out above the usual corporate angle taken on sustainability. Many organisations shy away from describing the services they offer that align with their recommendations. But Capgemini’s decision to showcase its relevant offerings at each stage of an organisation's sustainability journey, aligned to the roles most associated with those stages, successfully demonstrates the firm’s relevance and capabilities without being overtly salesy. This report achieved the highest score in our Quality Ratings review of 2024 content, published in March 2025. A full write up of the review, along with additional insight from the Capgemini team themselves, is available in our Quality Ratings report .

Work, workforce, workers

Path: /review/660994/work-workforce-workers%E2%80%8B

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Score: Differentiation:

2.67

Score: Appeal:

3.40

Score: Resilience:

4.00

Score: Prompting Action:

2.00

Firm name:

Accenture

Body:

Accenture's report discusses the impact of GenAI as the next "revolution" on the workforce and why leaders must reinvent work, reshape the workforce, and prepare workers for a generative AI world, while building a culture that is resilient and can navigate the change needed. This piece is highly differentiated from other thought leadership on this topic because of the wealth of research undertaken, the complexity of analysis, and the fact that Accenture’s "Net Better Off" research is woven in to explore how GenAI can unlock people’s potential. In addition, the subtle but significant signposting that Accenture has already worked on over 700 client projects around GenAI immediately positions this report as one coming from an authority on the matter. Underpinned by a well-described, strong, and innovative multidimensional research programme that includes labour and occupational statistics from 22 countries, relevant media articles, internal surveys about the impact of GenAI solutions, Accenture’s Pulse of Change research, interviews, and case studies, this received a standout score for resilience. The analysis undertaken included creating scenarios, comparing financial data, semantic text analysis, and segmentation. Natural Language Processing was also used as a supporting analysis tool, demonstrating Accenture's forward-thinking research approach. The final section of the report showcases Accenture's GenAI “GPS”—a tool that includes a learning roadmap for leaders, an example of a consumer goods workflow reinvented using GenAI, and examples of reallocation of work and roles. This really demonstrates how the firm can guide clients through their GenAI journey. This report achieved a top ten score in our Quality Ratings review of 2024 content, published in March 2025. Click here to find out more

State of Generative AI in the Enterprise

Path: /review/660992/state-generative-ai-enterprise%E2%80%8B

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Score: Differentiation:

2.33

Score: Appeal:

3.60

Score: Resilience:

3.50

Score: Prompting Action:

2.67

Firm name:

Deloitte

Body:

Deloitte’s State of Generative AI in the Enterprise thought leadership programme is an outstanding example of how truly cross-functional collaboration can achieve high-quality output, even in a complex matrix organisation. The methodology that underpins this research programme is regular, robust, and extensive, with just shy of 3000 senior business leaders surveyed across 14 countries on a quarterly basis. The sheer volume of data built on a strong foundation of SME input reflects the current and emerging challenges facing its audience and sets the programme apart from competitor content on this topic. Provocative, outcome-based headlines and “now and next” trends to watch are promoted high up on the landing page, catching a reader’s eye and piquing their interest in what’s to follow. Meanwhile, the use of interactive data encourages exploration and longer dwell times. The PDF downloads are engaging and visually appealing, and the brand execution is continued across all campaign assets. The research reveals the “next steps to help organisations set a course for scaling GenAI in their enterprise,” and these are brought to life with real-world examples. While these recommendations could work a little harder to offer some more specific actions, readers will be in no doubt about Deloitte’s capability to advise them. For this article, we reviewed and scored the Q3 report entitled “Now decides next: Moving from potential to performance” using our Quality Ratings methodology. A full write up of this programme review, along with additional insight from the Deloitte team themselves, is available in our 2024 White Space “Hot Topic” report

Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains

Path: /review/660988/net-zero-game-changer-tackling-hidden-carbon-footprint-european-retail-and-wholesale

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Score: Differentiation:

3.00

Score: Appeal:

2.85

Score: Resilience:

3.25

Score: Prompting Action:

3.00

Firm name:

Oliver Wyman

Body:

This report from Oliver Wyman, written in collaboration with EuroCommerce, entitled “Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains,” is a well-targeted piece of content which was designed to outline the steps that the sector can take to progress towards net zero. Despite this being a highly covered topic, this is a good example of how a partnership helps to differentiate a piece of content from others on the market. At its core is a strong study of 1600 companies across Europe, supplemented with a wealth of secondary research, which is all summarised in a well-written and thorough methodology. The result of the research is Oliver Wyman's four-step decarbonisation process which forms the backbone of the value proposition, along with their own 'Emission management self- assessment questionnaire'. The insights are augmented with several detailed case studies that help to bring each stage of the process to life and ground the recommendations being made in real-world examples. The design of the report is a positive step forward on Oliver Wyman's part and demonstrates a desire to push the brand execution further than previously. The landing page introduction would benefit from the addition of some hooks and additional pace to really draw the reader in and, at 85 pages, this is a long report, but it is full of rich insight and well worth the time investment. With a healthy score of 12.05, this is a good all-rounder which is a strong step ahead of other content from Oliver Wyman. Want to benchmark your own content? As a subscriber, we'll review up to five key thought leadership reports annually, selected by you. Don't miss out on your benchmarking opportunity. As part of our bespoke analysis, we can go deeper with a benchmark review of your output by service line, geography, or audience. Contact us to find out more: Tel: +44 (0) 20 3743 3934 Email: info@sourceglobalresearch.com

Wed 15th Jan 25

Inside Track: On operating models and the quest for quality thought leadership

Wed 11th Dec 24

Why writing children’s story books and thought leadership require the same level of creativity and innovation

Mon 1st Aug 22

How to get your content into the hands of your target audience

Thu 9th Jun 22

How can you create differentiated thought leadership?

Thu 12th May 22

Are you losing your readers at hello?

Thu 14th Apr 22

Moving the needle on good quality thought leadership

Thu 10th Mar 22

Can high-quality thought leadership push up fee rates?

Thu 10th Feb 22

What role does thought leadership play in building trust?

Wed 26th Jan 22

Three thought leadership recommendations for 2022

Wed 8th Dec 21

And the winner is….

Fri 12th Nov 21

How to boost the credibility of your content

Thu 14th Oct 21

Attracting the attention of legal services clients

Fri 10th Sep 21

Giving clients what they want

Thu 12th Aug 21

Hello (Mr.) blue sky

Thu 15th Jul 21

RIP to the long report?

Thu 10th Jun 21

Getting your clients to do your marketing for you

Thu 13th May 21

Don’t hide your light under a bushel

Thu 8th Apr 21

Rethinking the art of the possible

Mon 15th Mar 21

2020 has changed things—but how much will stick?

Mon 15th Feb 21

Why it’s good to change old habits

Fri 15th Jan 21

Our thought leadership predictions for 2021

Mon 4th Jan 21

Three ideas to help your thought leadership make a difference

Thu 10th Dec 20

Thought leadership for an audience of one

Wed 25th Nov 20

What makes for good thought leadership right now?

Thu 2nd Jul 20

Describing what your firm does is always difficult, but getting it right has never been more important. Could thought leadership help?

Thu 28th May 20

Tread softly

Fri 24th Apr 20

Is there a thought leadership danger zone right now?

Wed 25th Mar 20

Choose your idols carefully

Fri 21st Feb 20

Among all the things your firm does, how important is thought leadership?

Fri 24th Jan 20

CxOs? They're the easy ones.

Wed 23rd Oct 19

The long and short of it

Wed 18th Sep 19

Thought leadership: It’s all relative

Thu 22nd Aug 19

When it comes to thought leadership, there is nothing new under the sun...

Thu 25th Jul 19

You’ve got the horse, you’ve got the water…

Thu 27th Jun 19

The role of thought leadership in key account management

Thu 6th Jun 19

The table of contents: RIP?

Tue 30th Apr 19

The PDF report isn’t dead—but it shouldn’t be the only option

Thu 28th Mar 19

Setting expectations for those who don’t go with the flow

Thu 28th Feb 19

Four lessons from 20 years of analysing thought leadership

Wed 6th Feb 19

Three thought leadership predictions for 2019

Thu 29th Nov 18

Seeing yourself as others see you

Mon 5th Nov 18

Why we all need to tell more—and more vivid—stories

Thu 27th Sep 18

Why don't consultants want to tell people what to do?

Fri 24th Aug 18

How thought leadership can support the cross-sell

Wed 8th Aug 18

Our survey reveals that...people aren’t all that keen on surveys

Fri 27th Jul 18

Why not ask for a little bit more in return for your thought leadership?

Tue 29th May 18

Are you selling your thought leadership to website visitors?

Fri 20th Apr 18

Worrying about your audience--blessing or curse?

Wed 28th Mar 18

Strong storylines never go out of fashion

Mon 26th Feb 18

Seventeen firms could have topped our quality rankings

Mon 26th Feb 18

IBM and Deloitte thought leadership sets the standard for other firms

Fri 19th Jan 18

Three thought leadership opportunities for 2018

Fri 22nd Dec 17

Five quick wins for your next piece of thought leadership

Wed 22nd Nov 17

Moving your readers to get in touch

Wed 11th Oct 17

A lesson in how not to write thought leadership

Tue 19th Sep 17

Is your thought leadership structurally sound?

Tue 15th Aug 17

You really shouldn’t try to fake expertise

Fri 14th Jul 17

Passion: The key ingredient in great thought leadership?

Thu 15th Jun 17

When a picture really is worth a thousand words

Wed 17th May 17

Create a great experience for your thought leadership customers

Mon 10th Apr 17

Five alternatives to a survey

Tue 21st Mar 17

What a book called Sprint teaches us about great thought leadership

Tue 21st Feb 17

Does one bad apple really spoil the barrel?

Mon 16th Jan 17

What we can all learn from McKinsey’s top 10 articles of 2016

Wed 14th Dec 16

What gets in the way of sharing colleagues' thought leadership?

Wed 16th Nov 16

Which Beyoncé are you?

Thu 10th Nov 16

Facing up to the challenge of measuring ROI on thought leadership

Thu 13th Oct 16

What Deloitte and IBM can teach us about constraints

Thu 6th Oct 16

A good model for thought leadership

Tue 20th Sep 16

Thought leadership takes gold

Mon 22nd Aug 16

Why are you doing what you're doing?

Tue 26th Jul 16

Even McKinsey has got the survey virus—what’s the antidote?

Tue 14th Jun 16

When AI starts writing thought leadership

Mon 23rd May 16

Have you seen Deloitte’s DataUSA?

Mon 9th May 16

Heard any good stories recently?

Fri 22nd Apr 16

Infographics: So last year?

Thu 17th Mar 16

Writer's block? How to make the most of professional writers

Fri 29th Jan 16

Does your organisation need more gurus?

Tue 15th Dec 15

Thought leadership in a world of goldfish brains

Fri 20th Nov 15

Going local in a global world

Mon 5th Oct 15

Time for fewer words and more pictures?

Tue 1st Sep 15

Why marketing shouldn’t be generating thought leadership

Fri 31st Jul 15

Who else is fighting for your target reader’s attention?

Tue 30th Jun 15

Is it possible to be thinking too far out of the box?

Sun 31st May 15

But everyone else is doing that…

Wed 13th May 15

Does your right hand know what your left hand is writing?

Thu 30th Apr 15

What topic have you committed to?

Tue 31st Mar 15

Why HBR can charge while you may be struggling to give away content for free

Mon 2nd Mar 15

Who writes the best thought leadership?

Sun 1st Mar 15

Our top eight tips for better thought leadership

Thu 5th Feb 15

Annual publications in financial services: how to avoid yours going bad

Sun 1st Feb 15

Can you have thought leadership without a thought leader?

Mon 22nd Dec 14

Leveraging the personal recommendation

Mon 1st Dec 14

When “data-driven” isn’t a compliment

Thu 20th Nov 14

“Management is nothing more than motivating other people.”

Sat 1st Nov 14

Are you paying enough attention to your emails?

Tue 30th Sep 14

Should you be creating celebrities?

Sun 31st Aug 14

Incentives for producing thought leadership – where does quality come in?

Fri 1st Aug 14

What inspires people to write thought leadership?

Mon 30th Jun 14

Blogs in search of personality

Sat 31st May 14

Should you be curating as well as creating?

Wed 30th Apr 14

Getting personal

Mon 31st Mar 14

Making friends with TED

Sat 1st Feb 14

Consistency: the hallmark of the unimaginative?

Helping consulting firms to create high quality thought leadership

Helping consulting firms
to create high quality thought leadership