Risk is everywhere
Path: /review/660998/risk-everywhere
Score: Differentiation: 3.00
Score: Prompting Action: 2.67
Body: Accenture’s Risk is Everywhere is a timely exploration of how compounding risks are reshaping the role and priorities of risk leaders today. The report discusses the importance of modernising the risk function’s skills and technologies and why establishing a “risk mindset” across the entire organisation, so that every function and employee has the tools and capabilities to detect and mitigate threats, is critical for turning threats into opportunities for growth.
While risk is a heavily discussed topic, the report’s framing around the acceleration and intersection of global risks provides a fresh perspective that is clearly laid out both on the landing page and within the report itself. It speaks directly to risk professionals, offering accessible insights and learnings from peers, supported by data.
The opening uses light storytelling to draw readers in, followed by sharp statistics that establish credibility and purpose. The report’s structure is particularly strong and well-branded, it's visually engaging and easy to navigate thanks to a contents page and consistent signposting. Professional language and thoughtful case studies enrich the narrative. While the report errs on the longer side, it delivers value and manages to maintain clarity throughout.
The inclusion of author biographies reinforces Accenture’s expertise, and the report outlines actionable steps with supporting survey results and relevant case studies. However, there is a missed opportunity to more clearly connect insights with specific Accenture services. Despite this, the report makes a strong case for Accenture’s understanding of the modern risk landscape and its role in helping organisations navigate it.
This report achieved a top 10 score in our Quality Ratings review of 2024 content, published in March 2025.
Decoding Global Talent 2024: Dream Destinations and Mobility Trends
Path: /review/660995/decoding-global-talent-2024-dream-destinations-and-mobility-trends%E2%80%8B
Score: Differentiation: 3.00
Score: Prompting Action: 2.67
Body: The Decoding Global Talent series, which began ten years ago, is a collaboration between BCG, The Network (and its partners in more than 150 countries), and The Stepstone Group. According to BCG, it is the largest data source on the mobility preferences of workers globally—the cumulative data set comprises almost 900,000 responses on where and how people want to work around the world. This 2024 edition features insights from 150,735 survey respondents in 188 countries, as well as insights from the stories of several individuals we interviewed.
The combination of a content partnership model and extensive dataset makes this stand out from other mobility surveys in the market. And, while a specific audience is not explicitly addressed up front, the introduction is strong and succinctly summarises the main findings to hook the reader in.
Overall, this report has a notably strong sense of voice and uses emotive language about the impact of the last decade to maintain the interest of the reader. The integration of case studies makes it a dynamic and engaging read.
The sheer volume of data and excellent, multifaceted analysis is worthy of a strong score for resilience. The authors are clearly presented as credible experts in this field and their input into both the research and the recommendations has led to a comprehensive set of in-depth conclusions and action steps for the business audience, something that BCG should continue to invest in.
This report achieved a top ten score in our Quality Ratings review of 2024 content, published in March 2025. Click here to find out more
A world in balance 2024: Accelerating sustainability amidst geopolitical challenges
Path: /review/660997/world-balance-2024-accelerating-sustainability-amidst-geopolitical-challenges-%E2%80%8B
Score: Differentiation: 3.00
Score: Prompting Action: 3.00
Body: The third edition of Capgemini Research Institute’s A world in balance series, Accelerating sustainability amidst geopolitical challenges, is a research-backed examination of the progress organisations have made in environmental and social sustainability in the three years prior. Targeted specifically at the CSO, the report carefully balances insight on the challenges faced by businesses and the recommended actions that this audience should take to overcome them.
Despite this being a heavily saturated topic, Capgemini’s objective annual progress tracking (rather than progress pointing) and the solid dataset of survey responses from 2,152 executives, as well as research into the traits of 6,500 consumers and 12 qualitative interviews, make this piece stand out above the usual corporate angle taken on sustainability.
Many organisations shy away from describing the services they offer that align with their recommendations. But Capgemini’s decision to showcase its relevant offerings at each stage of an organisation's sustainability journey, aligned to the roles most associated with those stages, successfully demonstrates the firm’s relevance and capabilities without being overtly salesy.
This report achieved the highest score in our Quality Ratings review of 2024 content, published in March 2025. A full write up of the review, along with additional insight from the Capgemini team themselves, is available in our Quality Ratings report
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Work, workforce, workers
Path: /review/660994/work-workforce-workers%E2%80%8B
Score: Differentiation: 2.67
Score: Prompting Action: 2.00
Body: Accenture's report discusses the impact of GenAI as the next "revolution" on the workforce and why leaders must reinvent work, reshape the workforce, and prepare workers for a generative AI world, while building a culture that is resilient and can navigate the change needed.
This piece is highly differentiated from other thought leadership on this topic because of the wealth of research undertaken, the complexity of analysis, and the fact that Accenture’s "Net Better Off" research is woven in to explore how GenAI can unlock people’s potential. In addition, the subtle but significant signposting that Accenture has already worked on over 700 client projects around GenAI immediately positions this report as one coming from an authority on the matter.
Underpinned by a well-described, strong, and innovative multidimensional research programme that includes labour and occupational statistics from 22 countries, relevant media articles, internal surveys about the impact of GenAI solutions, Accenture’s Pulse of Change research, interviews, and case studies, this received a standout score for resilience. The analysis undertaken included creating scenarios, comparing financial data, semantic text analysis, and segmentation. Natural Language Processing was also used as a supporting analysis tool, demonstrating Accenture's forward-thinking research approach.
The final section of the report showcases Accenture's GenAI “GPS”—a tool that includes a learning roadmap for leaders, an example of a consumer goods workflow reinvented using GenAI, and examples of reallocation of work and roles. This really demonstrates how the firm can guide clients through their GenAI journey. This report achieved a top ten score in our Quality Ratings review of 2024 content, published in March 2025. Click here to find out more
State of Generative AI in the Enterprise
Path: /review/660992/state-generative-ai-enterprise%E2%80%8B
Score: Differentiation: 2.33
Score: Prompting Action: 2.67
Body: Deloitte’s State of Generative AI in the Enterprise thought leadership programme is an outstanding example of how truly cross-functional collaboration can achieve high-quality output, even in a complex matrix organisation.
The methodology that underpins this research programme is regular, robust, and extensive, with just shy of 3000 senior business leaders surveyed across 14 countries on a quarterly basis. The sheer volume of data built on a strong foundation of SME input reflects the current and emerging challenges facing its audience and sets the programme apart from competitor content on this topic.
Provocative, outcome-based headlines and “now and next” trends to watch are promoted high up on the landing page, catching a reader’s eye and piquing their interest in what’s to follow. Meanwhile, the use of interactive data encourages exploration and longer dwell times. The PDF downloads are engaging and visually appealing, and the brand execution is continued across all campaign assets.
The research reveals the “next steps to help organisations set a course for scaling GenAI in their enterprise,” and these are brought to life with real-world examples. While these recommendations could work a little harder to offer some more specific actions, readers will be in no doubt about Deloitte’s capability to advise them.
For this article, we reviewed and scored the Q3 report entitled “Now decides next: Moving from potential to performance” using our Quality Ratings methodology. A full write up of this programme review, along with additional insight from the Deloitte team themselves, is available in our 2024 White Space “Hot Topic” report
Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains
Path: /review/660988/net-zero-game-changer-tackling-hidden-carbon-footprint-european-retail-and-wholesale
Score: Differentiation: 3.00
Score: Prompting Action: 3.00
Body: This report from Oliver Wyman, written in collaboration with EuroCommerce, entitled “Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains,” is a well-targeted piece of content which was designed to outline the steps that the sector can take to progress towards net zero. Despite this being a highly covered topic, this is a good example of how a partnership helps to differentiate a piece of content from others on the market.
At its core is a strong study of 1600 companies across Europe, supplemented with a wealth of secondary research, which is all summarised in a well-written and thorough methodology. The result of the research is Oliver Wyman's four-step decarbonisation process which forms the backbone of the value proposition, along with their own 'Emission management self- assessment questionnaire'. The insights are augmented with several detailed case studies that help to bring each stage of the process to life and ground the recommendations being made in real-world examples.
The design of the report is a positive step forward on Oliver Wyman's part and demonstrates a desire to push the brand execution further than previously. The landing page introduction would benefit from the addition of some hooks and additional pace to really draw the reader in and, at 85 pages, this is a long report, but it is full of rich insight and well worth the time investment. With a healthy score of 12.05, this is a good all-rounder which is a strong step ahead of other content from Oliver Wyman.
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