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This report from Oliver Wyman, written in collaboration with EuroCommerce, entitled “Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains,” is a well-targeted piece of content which was designed to outline the steps that the sector can take to progress towards net zero. Despite this being a highly covered topic, this is a good example of how a partnership helps to differentiate a piece of content from others on the market.​ At its core is a strong study of 1600 companies across Europe, supplemented with a wealth of secondary research, which is all summarised in a well-written and thorough methodology. The result of the research is Oliver Wyman's four-step decarbonisation process which forms the backbone of the value proposition, along with their own 'Emission management self- assessment questionnaire'. The insights are augmented with several detailed case studies that help to bring each stage of the process to life and ground the recommendations being made in real-world examples.​ The design of the report is a positive step forward on Oliver Wyman's part and demonstrates a desire to push the brand execution further than previously. The landing page introduction would benefit from the addition of some hooks and additional pace to really draw the reader in and, at 85 pages, this is a long report, but it is full of rich insight and well worth the time investment.​ With a healthy score of 12.05, this is a good all-rounder which is a strong step ahead of other content from Oliver Wyman.​   Want to benchmark your own content? ​​ As a subscriber, we'll review up to five key thought leadership reports annually, selected by you. Don't miss out on your benchmarking opportunity. ​ As part of our bespoke analysis, we can go deeper with a benchmark review of your output by service line, geography, or audience. ​ ​ Contact us to find out more:​ Tel: +44 (0) 20 3743 3934​ Email: info@sourceglobalresearch.com​ ​

Technology now plays a vital part in many aspects of sports, from creating personalised fan experiences to shaping game strategy, improving training, and analysing injury risk. And to paraphrase Capgemini, “the future of sports is digital”. ​ To understand more about the role of technology in sports, Capgemini conducted a global survey of 12,000 sports fans across 11 countries, as well as in-depth interviews with professional sportspeople and industry experts—a study of this stature, on this topic, sets it apart from others instantly.​ From the outset, the audience is specific, the messaging and tone of voice used is engaging, and the design of both the landing page and the PDF all contribute to making the reader feel encouraged to read on and share the report more widely. In addition, the case studies and voices from the research all help to add colour and diversity throughout. ​ The recommendations are well grounded in the evidence and summarised in a thought-provoking and engaging way that reinforces the actions Capgemini is suggesting its audience take and positions the firm as experts in this field. ​ With a strong score of 12.40 (and one of the 10 top-scoring reports from all firms in our most recently published Quality Ratings Report), this report from Capgemini stands out as a leading piece of research from the firm.