A new playbook for Chief Marketing Officers: Why CMOs should enable real time marketing to drive sustained growth 

Capgemini

This report by Capgemini achieves high scores across the board, thanks to its robust grounding in research. It draws on a substantial survey enriched with qualitative interviews that Capgemini leverages to support some interesting viewpoints. It is particularly strong when it comes to prompting action, with clear actions supported by real-life examples and a detailed explanation of service offering.

Good examples of:

  • Clear actions
  • Robust service offering
  • Use of qualitative and primary quantitative research
Quality score
Differentiation
  • 3.0 / 5
Appeal
  • 3.0 / 5
Resilience
  • 3.8 / 5
Prompting action
  • 2.7 / 5
Total
  • 12.4 / 5

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