Here KPMG offers a masterclass in making content easy to use and navigate, resulting in a very high appeal score. This report on leading practices of HR organisations dealing with disruption from both digital transformation and the COVID pandemic is well designed, appealing, and clearly structured. Attractive and easy to follow approaches to navigation and the use of standard formats for each element of the report mean that readers are able to chart their own reading path.

Good examples of:

Complex modelling and analysis
Ease of engagement with core data
Substantial secondary and primary research

Quality score

Differentiation

2.7 / 5

Appeal

3.4 / 5

Resilience

2.8 / 5

Prompting action

2.0 / 5

Total

10.8 / 5