'Healthier at home' outlines why the health and social care market is entering a new era of radical growth in preventative, personalised treatments that maximise positive health outcomes and system resilience. It identifies four key ways to create maximum value across the ecosystem that will deliver value for all.
The introduction to this piece provides a very solid summary of the core narrative and positions the argument well for the reader. It also demonstrates the credibility of PA in this territory early on with a key data point—“our research suggests that by 2030, the global market for these solutions will increase by $70 billion to $390.4 billion” - a great hook. The use of the four accelerators as the core element of this report helps make it feel relevant and differentiated from other content in the market.
The report shows good professional design and layout which brings the PA brand to life. Strong use of relevant imagery within the divider pages and good use of pull-out quotes and highlights on key messaging help keep the user engaged and ensure the report is appealing.
A strong and targeted sample and data set combined with good examples and case studies from the market shows depth of research and insight. In addition, the authors and life sciences tech experts are positioned right at the front of the report which helps further enhance PA's credibility to speak on this topic.
This piece concludes with a set of strong action points laid out across all four accelerators provide a great list of key takeaways for the reader. These are enhanced with a set of examples and case studies that bring these recommendations to life. To complement this, a very thorough “how we can help” section at the end helps reinforce PA's capability in this area, and is a very effective, repeatable element in PA’s thought leadership approach.
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