This report is an account of McKinsey's ongoing research initiative that seeks both to pinpoint the most important shifts that organisations are grappling with and to provide business leaders with some ideas and suggestions about how to approach them.
From the off, this report is impressive. The landing page does an exceptional job of engaging the audience, with a strong introduction and dynamic, interactive navigation through the key report takeaways.
Within the downloadable PDF, the visual depiction of data points is creative, yet clear, and strong and on-brand imagery is used to break up the text and ensure continued engagement. Graphics have also been designed to translate across different mediums, aiding accessibility and demonstrating McKinsey's awareness of their target audience's preferences.
The report is built on a sound and comprehensive data set, all of which is clearly explained in a brief methodology upfront, followed by a detailed description of the research programme at the end.
"Lessons from leaders", included on the landing page, provide an interesting perspective on the qualitative data collected for the report, supported by short biographies of the interviewees which demonstrates their credibility to speak on this topic.
To conclude, a set of high-level takeaways are provided, augmented with detailed recommendations and action points for the reader that encourage onward conversation within their business.
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