In this report, KPMG share insight from their survey of digital transformation leaders, demonstrating why, despite economic uncertainty, they’re still committed to technological innovation in a bid to drive efficiency and productivity gains. They also provide the reader with an opportunity to understand where their business sits in comparison to the others with insight from experts in the marketplace.
With proprietary data from an in-depth survey of over 2000 executives from 16 countries, this is an impressive piece of quantitative research that is enhanced further by a suite of executive interviews that not only add colour but also practical insight to support the narrative. This combination helps differentiate this from other technology reports in the market and strengthens KPMG’s credibility in this area.
The landing page is compelling and well designed, and the visuals within the PDF are a strong execution of the KPMG brand. The landscape format and subtle but effective digital navigational tools really aid the user experience and help to make it a captivating read.
The report concludes with a set of considerations and questions that the reader can take into their own business. Although this could be enhanced with a little more depth and clarity of the key action points, they do leave the reader with a clear idea of what the next steps could be as they consider their own digital transformation.
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