The Decoding Global Talent series, which began ten years ago, is a collaboration between BCG, The Network (and its partners in more than 150 countries), and The Stepstone Group. According to BCG, it is the largest data source on the mobility preferences of workers globally—the cumulative data set comprises almost 900,000 responses on where and how people want to work around the world. This 2024 edition features insights from 150,735 survey respondents in 188 countries, as well as insights from the stories of several individuals we interviewed.
The combination of a content partnership model and extensive dataset makes this stand out from other mobility surveys in the market. And, while a specific audience is not explicitly addressed up front, the introduction is strong and succinctly summarises the main findings to hook the reader in.
Overall, this report has a notably strong sense of voice and uses emotive language about the impact of the last decade to maintain the interest of the reader. The integration of case studies makes it a dynamic and engaging read.
The sheer volume of data and excellent, multifaceted analysis is worthy of a strong score for resilience. The authors are clearly presented as credible experts in this field and their input into both the research and the recommendations has led to a comprehensive set of in-depth conclusions and action steps for the business audience, something that BCG should continue to invest in.
This report achieved a top ten score in our Quality Ratings review of 2024 content, published in March 2025. Click here to find out more
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