Care to do better:

Featured thought leadership
Quality score
Differentiation
  • 3.3 / 5
Appeal
  • 3.4 / 5
Resilience
  • 4.0 / 5
Prompting action
  • 2.3 / 5
Total
  • 13.1 / 5

Accenture showcases its skills around gathering a wide-ranging data set that encompasses qualitative and quantitative primary research and company performance information. It then applies complex analytics approaches, including econometric and regression modelling, to generate rich insights that considerably enhance the value of the underlying data and drive out new thinking. The author partnership between internal Accenture and Marriott experts adds an additional dimension to the report’s findings.

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