The value pitch: The importance of team management

McKinsey

This report by McKinsey occupies an interesting niche—maximising the value of a football team—putting together an engaging case for this being about more than sporting success or commercial activity. It does a great job of taking an in-depth look at public domain information over a five-year period to examine the strategies of the 69 most successful European clubs, proving that differentiated and thought-provoking insight doesn't always have to come off the back of primary research. 

Good examples of:

  • Differentiated topic​
  • Rigorous approach to analysis​
Quality score
Differentiation
  • 3.3 / 5
Appeal
  • 2.8 / 5
Resilience
  • 4.0 / 5
Prompting action
  • 2.3 / 5
Total
  • 12.5 / 5