This report by McKinsey occupies an interesting niche—maximising the value of a football team—putting together an engaging case for this being about more than sporting success or commercial activity. It does a great job of taking an in-depth look at public domain information over a five-year period to examine the strategies of the 69 most successful European clubs, proving that differentiated and thought-provoking insight doesn't always have to come off the back of primary research.
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