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Moving your readers to get in touch
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Passion: The key ingredient in great thought leadership?
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UK FinTech: On the cutting edge
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People first: The primacy of people in a digital age
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Enforcement actions in the banking industry
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Complaints outlook 2016
This publication leaves the reader in no doubt that Huntswood knows its stuff when it comes to complaints. It is very clear that the firm’s own experts have been heavily involved: the discussion of key issues and the recommendations made could only come from hands-on experience. Investment in research—input from heads of complaints across 45 UK financial services firms combined with a survey of 5,000 customers—brings additional credibility and insight.
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Innovation as unusual
Opening with an impressive list of contributors provides a strong incentive to read on. But PA Consulting doesn’t stop there; the firm continues to intrigue the reader and effectively sell the benefits of this publication. We wanted to know more after reading: “Half of the senior executives we spoke to told us that their ideas had failed for entirely avoidable reasons.” Resilience doesn’t just depend upon the insights of external contributors.
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Can you have thought leadership without a thought leader?
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Think back to the last time you read something that caused you to reassess some aspect of your approach to your work or personal life. Got it? Next question: did you have a strong sense of the individual behind the message, or was it written by a faceless organisation? My guess is, based on my own experience and that of my informal focus group (causing disruption in the office yet again!), that you felt you were being spoken to by an individual.
Incentives for producing thought leadership – where does quality come in?
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We know from our conversations with firms and our recent survey1 (see chart), that many consultants are being incentivised to produce thought leadership, albeit often implicitly rather than explicitly. On the surface it’s not a bad idea. After all, “what you measure is what you get,” is a widely recognised adage for good reason, and consultants are busy people who have demanding managers and clients to keep happy.