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KPMG has selected a highly topical subject and tackles the issue head on with a pragmatic ‘how to’ approach. The firm succeeds in conveying a realistic sense of urgency, challenging those who are assuming that the impact of biosimilars on the US market will be very gradual.

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This report opens with an attention-grabbing message about the risk to those companies – and their leaders – that ignore the digital wave. It incorporates examples and case studies (many of which we hadn’t read about before) to bring the topic to life.

Unlike most competitor content on digital, the report focuses on what companies actually need to do to become digital; the suggestions are understandable and actionable, and feel grounded in experience.

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In this report, Deloitte attacks a topic that few others are writing about - and does so to a depth that means every reader should learn something new. The structure of the report and the consistent use of frameworks ensures that the content is easy to navigate, read and absorb. The clear, engaging writing style and the use of examples leads to an enjoyable reading experience.

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Blog post

Thought leadership is an important part of the marketing mix for many B2B organisations so it’s not surprising that, in organisations where great content isn’t being created by other people, marketing teams take the driving seat.