Think back over the things you’ve read and heard (rather than experienced first-hand) in the past week. What is most vivid?
For me, it’s the decisions made by the lead characters in a new BBC series Press (exploring the personal and professional lives of reporters and editors at two—officially fictional—British newspapers); the background story of an artist, Saima Rasheed, whose work I saw on Saturday (she studied miniature painting in Lahore and now applies those skills to contemporary scenes); and the recent experiences of a colleague who had a challenging summer.
What do all of my examples have in common? Stories. Stories with detail and meaning. Stories are memorable. They also help us explain the ideas behind them to others.