“Content is professionally written but not particularly engaging or challenging.” “Very varied in terms of quality and typically not engaging.” “Some of the pieces end with a blatant sales pitch.”
These are just some of the comments from our recent review of consulting firm blogs targeting the financial services sector. And, sadly, the comments we haven’t included aren’t any more positive. Nor do we think this is an issue confined to just one sector. Consulting firms, almost without exception, are failing to create engaging blogs.