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Writer's block? How to make the most of professional writers
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Complaints outlook 2016
This publication leaves the reader in no doubt that Huntswood knows its stuff when it comes to complaints. It is very clear that the firm’s own experts have been heavily involved: the discussion of key issues and the recommendations made could only come from hands-on experience. Investment in research—input from heads of complaints across 45 UK financial services firms combined with a survey of 5,000 customers—brings additional credibility and insight.
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The craft of incentive prize design
In this report, Deloitte attacks a topic that few others are writing about - and does so to a depth that means every reader should learn something new. The structure of the report and the consistent use of frameworks ensures that the content is easy to navigate, read and absorb. The clear, engaging writing style and the use of examples leads to an enjoyable reading experience.
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Our top eight tips for better thought leadership
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In the process of creating our latest White Space quality ratings we reviewed nearly 400 pieces of thought leadership in detail. Reading and interacting with so many pieces of content leads to a range of emotions: from “Oh no, not another piece talking about …”, through “Eighty pages?!?”, to “Wow, this is really interesting!” All of which gives us a pretty good sense of what’s working and what’s not. So, based on that, here are our top eight tips for creating better, more engaging thought leadership:
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