Founded in 1922 as a magazine for Harvard Business School, Harvard Business Review has over 250,000 paying subscribers to its English-language magazine, a solid base of subscribers for its eleven foreign-language editions, plus hordes of users accessing content on its website for free (5 articles per month or 15 articles per month for those willing to register).
Our top eight tips for better thought leadership
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In the process of creating our latest White Space quality ratings we reviewed nearly 400 pieces of thought leadership in detail. Reading and interacting with so many pieces of content leads to a range of emotions: from “Oh no, not another piece talking about …”, through “Eighty pages?!?”, to “Wow, this is really interesting!” All of which gives us a pretty good sense of what’s working and what’s not. So, based on that, here are our top eight tips for creating better, more engaging thought leadership:
Getting personal
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Readers, even business readers, are intrigued by the personal. Take a look at April’s ten best-selling business books (according to The New York Times): every single one of them hones in on the personal.
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