Quality score
Differentiation
| Appeal
| Resilience
| Prompting action
| Total
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Joining the dots
Starting with the cover page, Korn Ferry Hay Group makes a compelling case for why this piece of thought leadership is well worth the reader’s time. It’s a strong argument that continues on to pages 2 and 3 where we are introduced to external experts who were heavily involved in the report; highlights of related research; an iteration of what the reader can expect in return for her time; and a call for readers to make the link between employee engagement and customer experience.
Quality score
Differentiation
| Appeal
| Resilience
| Prompting action
| Total
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Time for fewer words and more pictures?
Posted
Each year I read hundreds of pieces of thought leadership. Some are a struggle to plough through, others much easier, but very few really engage me – or stick with me once the scores are in the spreadsheet and the feedback on the page. And what links those I remember? Almost without fail, it’s that they incorporate some type of visual device to help explain and illustrate the key messages.
Blogs in search of personality
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“Content is professionally written but not particularly engaging or challenging.” “Very varied in terms of quality and typically not engaging.” “Some of the pieces end with a blatant sales pitch.”
These are just some of the comments from our recent review of consulting firm blogs targeting the financial services sector. And, sadly, the comments we haven’t included aren’t any more positive. Nor do we think this is an issue confined to just one sector. Consulting firms, almost without exception, are failing to create engaging blogs.
Making friends with TED
Posted
I recently received a newsletter from BCG telling me about their new friend, TED. This relationship appears to go back a while: BCG announced in June 2013 that it would co-curate events with TED in Singapore and San Francisco as part of its program focused on the theme of ‘Game Changing’. In terms of developing and promoting thought leadership, it looks like a great idea.