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Grant Thornton differentiates itself on a popular topic by presenting a compelling case for what sets Growth Generators apart from the mainstream. The title page makes it very clear what this POV is about and the subtitle —”Don’t let uncertainty hold your business back”— is engaging, especially in the current business climate. Right from the outset, readers will be in no doubt about the target audience, or what the publication will deliver.

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KPMG’s analysis of reports, combined with expert interviews, enables the authors to deliver fresh and convincing insights. The first few pages provide a good sense of what the report is about and the depth and breadth of the research undertaken, as well as the extensive experience of the lead authors. Including quotes from a range of experts throughout the report alongside their photos helps to make the content engaging.

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Featured thought leadership
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