Infographics: So last year?

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This blog would have been completed a whole lot sooner had a it not been for our latest interviewee, Bill Shander[1], introducing us to FiveThirtyEight—a US site devoted to explaining complex concepts through data analysis and visualisation. Since when, I’ve been wrapped up going “ooh” and “aah” and “isn’t that interesting?” a lot, instead of writing blogs.

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What topic have you committed to?

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Over the past couple of weeks I’ve been delving deep into sector-specific thought leadership (first financial services then healthcare). And what struck me was how few firms manage to vividly convey what they think is really important right now for their target clients. Instead of a brand-defining approach, I saw:

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Annual publications in financial services: how to avoid yours going bad

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Annual publications are an entrenched feature of the financial services thought leadership landscape. Most consulting firms have one, if not many, annual reports targeting the sector.

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When “data-driven” isn’t a compliment

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Surveying senior executives in global companies is not easy – or cheap. So when all that lovely data arrives back it is rather tempting to make really good use of every single number, to show and tell the reader exactly what you paid for. Sadly, however, this seldom leads to interesting or insightful thought leadership. But what does? Here are our top tips based on the best reports we’ve seen underpinned by survey data:

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