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Getting from zero to digital
This report opens with an attention-grabbing message about the risk to those companies – and their leaders – that ignore the digital wave. It incorporates examples and case studies (many of which we hadn’t read about before) to bring the topic to life.
Unlike most competitor content on digital, the report focuses on what companies actually need to do to become digital; the suggestions are understandable and actionable, and feel grounded in experience.
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Our top eight tips for better thought leadership
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In the process of creating our latest White Space quality ratings we reviewed nearly 400 pieces of thought leadership in detail. Reading and interacting with so many pieces of content leads to a range of emotions: from “Oh no, not another piece talking about …”, through “Eighty pages?!?”, to “Wow, this is really interesting!” All of which gives us a pretty good sense of what’s working and what’s not. So, based on that, here are our top eight tips for creating better, more engaging thought leadership: