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The irony of us carrying out a survey, to demonstrate that people aren’t all that keen on surveys, is not lost on us. When asked what they would find most useful, 90% of our respondents preferred something other than a survey.

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KPMG’s analysis of reports, combined with expert interviews, enables the authors to deliver fresh and convincing insights. The first few pages provide a good sense of what the report is about and the depth and breadth of the research undertaken, as well as the extensive experience of the lead authors. Including quotes from a range of experts throughout the report alongside their photos helps to make the content engaging.

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