Accenture succeeds in elevating this report beyond a simple discussion of the transformation challenge for oil and gas companies, resulting in a high score for differentiation. This is achieved principally through the research Accenture carries out with oil and gas leaders, enriched by the analysis it undertakes of the successful behaviours and actions that a cohort it describes as “reinvention trailblazers” are taking to deal with the structural shifts taking place in the industry. Further analysis quantifies the benefits of following the reinvention pathway.