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People first: The primacy of people in a digital age
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Inspiring deeper brand enthusiasm
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Your employees’ user experience should be a strategic priority
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When AI starts writing thought leadership
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Writer's block? How to make the most of professional writers
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Innovation as unusual
Opening with an impressive list of contributors provides a strong incentive to read on. But PA Consulting doesn’t stop there; the firm continues to intrigue the reader and effectively sell the benefits of this publication. We wanted to know more after reading: “Half of the senior executives we spoke to told us that their ideas had failed for entirely avoidable reasons.” Resilience doesn’t just depend upon the insights of external contributors.
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Joining the dots
Starting with the cover page, Korn Ferry Hay Group makes a compelling case for why this piece of thought leadership is well worth the reader’s time. It’s a strong argument that continues on to pages 2 and 3 where we are introduced to external experts who were heavily involved in the report; highlights of related research; an iteration of what the reader can expect in return for her time; and a call for readers to make the link between employee engagement and customer experience.
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How to compete and win in a world of biosimilars
KPMG has selected a highly topical subject and tackles the issue head on with a pragmatic ‘how to’ approach. The firm succeeds in conveying a realistic sense of urgency, challenging those who are assuming that the impact of biosimilars on the US market will be very gradual.
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The craft of incentive prize design
In this report, Deloitte attacks a topic that few others are writing about - and does so to a depth that means every reader should learn something new. The structure of the report and the consistent use of frameworks ensures that the content is easy to navigate, read and absorb. The clear, engaging writing style and the use of examples leads to an enjoyable reading experience.
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