Joining the dots

Starting with the cover page, Korn Ferry Hay Group makes a compelling case for why this piece of thought leadership is well worth the reader’s time. It’s a strong argument that continues on to pages 2 and 3 where we are introduced to external experts who were heavily involved in the report; highlights of related research; an iteration of what the reader can expect in return for her time; and a call for readers to make the link between employee engagement and customer experience.

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Joining the dots

How to compete and win in a world of biosimilars

KPMG has selected a highly topical subject and tackles the issue head on with a pragmatic ‘how to’ approach. The firm succeeds in conveying a realistic sense of urgency, challenging those who are assuming that the impact of biosimilars on the US market will be very gradual.

Good examples of:

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How to compete and win in a world of biosimilars

The craft of incentive prize design

In this report, Deloitte attacks a topic that few others are writing about - and does so to a depth that means every reader should learn something new. The structure of the report and the consistent use of frameworks ensures that the content is easy to navigate, read and absorb. The clear, engaging writing style and the use of examples leads to an enjoyable reading experience.

Good examples of:

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The craft of incentive prize design
  • White Space
  • Our top eight tips for better thought leadership

Our top eight tips for better thought leadership

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In the process of creating our latest White Space quality ratings we reviewed nearly 400 pieces of thought leadership in detail. Reading and interacting with so many pieces of content leads to a range of emotions: from “Oh no, not another piece talking about …”, through “Eighty pages?!?”,  to “Wow, this is really interesting!” All of which gives us a pretty good sense of what’s working and what’s not. So, based on that, here are our top eight tips for creating better, more engaging thought leadership:

Our top eight tips for better thought leadership

Our latest thought leadership ratings

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