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How carbon markets should evolve to meet net-zero ambitions​
Path: /review/660982/how-carbon-markets-should-evolve-meet-net-zero-ambitions%E2%80%8B
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Score: Differentiation:
2.67
Score: Appeal:
3.40
Score: Resilience:
3.25
Score: Prompting Action:
2.67
Firm name:
Deloitte
Body:
This thought-provoking report from Deloitte explains that the world needs more integrated, transparent, and robust carbon markets to decarbonise at scale, suggesting that stakeholders must act now to foster cross-border and cross-market convergence whilst working to raise the bar on certification standards. Deloitte seeks to differentiate with a clear governing thought which focuses on using "Article 6" more effectively to create carbon markets—a brave and challenging take on what is a well-trodden subject. In addition, the benefits of reading are made obvious from the outset and a strong action-orientated opening pulls the audience in immediately. The style of writing is journalist which also helps increase appeal for the reader and often the narrative is enhanced with examples of what's already been piloted or implemented in other parts of the world, bringing "colour" to the copy and making the insights more tangible. Authors with full biographies are present on both the landing page and in the PDF report, which puts faces to the names behind the insight, positioning them as credible lead thinkers in this space. This is coupled with a strong set of actionable recommendations targeted at different stakeholders within the international community which aids actionability. Overall, a strong all-rounder from Deloitte.
The Eco-Digital Era TM: The dual transition to a sustainable and digital economy​
Path: /review/660981/eco-digital-era-tm-dual-transition-sustainable-and-digital-economy%E2%80%8B
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Score: Differentiation:
3.67
Score: Appeal:
2.60
Score: Resilience:
3.50
Score: Prompting Action:
2.67
Firm name:
Capgemini
Body:
​This Capgemini Research Institute report, developed in collaboration with the Digital Value Lab at the Digital Data Design Institute at Harvard, delves in-depth into the digital economy and how, in addition to its business benefits, it has the potential to provide significant environmental and social value. The conclusion demonstrates how organisations can harness the opportunities created by the emerging eco-digital economy, covering digital strategy, cybersecurity, sustainability, and more.​ With an in-depth survey of over 1500 senior executives, and interviews with 26 business leaders, this is a strong body of research which is enhanced with case studies and stories that add further colour and insight throughout. This, in combination with the hybrid topic of digital and ESG, makes for a unique piece that is very different from others in these two otherwise crowded spaces. Despite a short landing page, it is packed with data hooks and nuggets which captivate interest and there is a clear definition of the target audience and benefits to be gained from reading. As a co-branded report, the PDF design elements have clearly been well thought out and the report is supported by a strong infographic which helps the reader understand the core ideas and research findings at pace. Given the length of this report, the addition of navigational tools would have aided the user experience further. ​The report concludes with a set of recommendations that are a natural outcome of the research, enhanced once again with voice and experience from those who have already embarked on the challenge to capitalise on the eco-digital era. Overall, a well-rounded piece which deserves this strong score. Want to benchmark your own content? As a subscriber, we'll review up to five key thought leadership reports annually, selected by you. Don't miss out on your benchmarking opportunity. As part of our bespoke analysis we can go deeper with a benchmark review of your output by service line, geography, or audience. ​ Contact us to find out more: Tel: +44 (0) 20 3743 3934​ Email: info@sourceglobalresearch.com​
KPMG global tech report 2023—securing value by navigating uncertainty with confidence​
Path: /review/660980/kpmg-global-tech-report-2023%E2%80%94securing-value-navigating-uncertainty-confidence%E2%80%8B
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Score: Differentiation:
3.00
Score: Appeal:
3.40
Score: Resilience:
3.25
Score: Prompting Action:
2.33
Firm name:
KPMG
Body:
In this report, KPMG share insight from their survey of digital transformation leaders, demonstrating why, despite economic uncertainty, they’re still committed to technological innovation in a bid to drive efficiency and productivity gains. They also provide the reader with an opportunity to understand where their business sits in comparison to the others with insight from experts in the marketplace.​ With proprietary data from an in-depth survey of over 2000 executives from 16 countries, this is an impressive piece of quantitative research that is enhanced further by a suite of executive interviews that not only add colour but also practical insight to support the narrative. This combination helps differentiate this from other technology reports in the market and strengthens KPMG’s credibility in this area.​​ The landing page is compelling and well designed, and the visuals within the PDF are a strong execution of the KPMG brand. The landscape format and subtle but effective digital navigational tools really aid the user experience and help to make it a captivating read.​​ The report concludes with a set of considerations and questions that the reader can take into their own business. Although this could be enhanced with a little more depth and clarity of the key action points, they do leave the reader with a clear idea of what the next steps could be as they consider their own digital transformation.
Make quantum readiness real​
Path: /review/659213/make-quantum-readiness-real%E2%80%8B
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Score: Differentiation:
3.33
Score: Appeal:
3.20
Score: Resilience:
4.00
Score: Prompting Action:
2.67
Firm name:
IBM
Body:
This highly differentiated and distinctive report from the IBM Institute for Business Value (IBM IBV) leverages a wealth of research that culminates in a Quantum Readiness Index (QRI). The QRI indicates where organisations fall along a readiness spectrum, what characteristics define a quantum-ready organisation (QRO), and what targeted actions can propel organisations along their quantum journey. ​ With proprietary, self-reported data from an in-depth survey of C-suite executives representing 565 organisations with annual revenues of $250 million or more, this is a first-class example of research backed thought leadership that introduces new thinking in a dynamic way, while demonstrating IBM's credibility to talk on this topic. ​ The report is brought to life through strong data visualisations that not only tell the research story but also highlight the key takeaways for the reader. In addition, the use of case studies gives this piece an "of the market" feel, as well as highlighting IBM's capability to support organisations on their quantum readiness journey. ​ The concluding set of recommendations are specific and actionable, and provide the reader with a very clear sense of how they should take this insight and use it within their own organisation.
The State of Organizations in 2023: Ten shifts transforming organizations
Path: /review/657712/state-organizations-2023-ten-shifts-transforming-organizations
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Score: Differentiation:
3.33
Score: Appeal:
4.00
Score: Resilience:
3.50
Score: Prompting Action:
2.33
Firm name:
McKinsey
Body:
This report is an account of McKinsey's ongoing research initiative that seeks both to pinpoint the most important shifts that organisations are grappling with and to provide business leaders with some ideas and suggestions about how to approach them.​ From the off, this report is impressive. The landing page does an exceptional job of engaging the audience, with a strong introduction and dynamic, interactive navigation through the key report takeaways. ​ Within the downloadable PDF, the visual depiction of data points is creative, yet clear, and strong and on-brand imagery is used to break up the text and ensure continued engagement. Graphics have also been designed to translate across different mediums, aiding accessibility and demonstrating McKinsey's awareness of their target audience's preferences. ​ The report is built on a sound and comprehensive data set, all of which is clearly explained in a brief methodology upfront, followed by a detailed description of the research programme at the end.​ "Lessons from leaders", included on the landing page, provide an interesting perspective on the qualitative data collected for the report, supported by short biographies of the interviewees which demonstrates their credibility to speak on this topic. ​ To conclude, a set of high-level takeaways are provided, augmented with detailed recommendations and action points for the reader that encourage onward conversation within their business.
Healthier at home: Creating value for all in the shift from hospital to home
Path: /review/649028/healthier-home-creating-value-all-shift-hospital-home
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Score: Differentiation:
3.00
Score: Appeal:
2.60
Score: Resilience:
2.75
Score: Prompting Action:
3.33
Firm name:
PA Consulting
Body:
'Healthier at home' outlines why the health and social care market is entering a new era of radical growth in preventative, personalised treatments that maximise positive health outcomes and system resilience. It identifies four key ways to create maximum value across the ecosystem that will deliver value for all. The introduction to this piece provides a very solid summary of the core narrative and positions the argument well for the reader. It also demonstrates the credibility of PA in this territory early on with a key data point—“our research suggests that by 2030, the global market for these solutions will increase by $70 billion to $390.4 billion” - a great hook. The use of the four accelerators as the core element of this report helps make it feel relevant and differentiated from other content in the market. ​ The report shows good professional design and layout which brings the PA brand to life. Strong use of relevant imagery within the divider pages and good use of pull-out quotes and highlights on key messaging help keep the user engaged and ensure the report is appealing. ​ A strong and targeted sample and data set combined with good examples and case studies from the market shows depth of research and insight. In addition, the authors and life sciences tech experts are positioned right at the front of the report which helps further enhance PA's credibility to speak on this topic. This piece concludes with a set of strong action points laid out across all four accelerators provide a great list of key takeaways for the reader. These are enhanced with a set of examples and case studies that bring these recommendations to life. To complement this, a very thorough “how we can help” section at the end helps reinforce PA's capability in this area, and is a very effective, repeatable element in PA’s thought leadership approach.