Describing what your firm does is always difficult, but getting it right has never been more important. Could thought leadership help?
Path: /articles/286/describing-what-your-firm-does-always-difficult-getting-it-right-has-never-been-more
2nd July, 2020
Zoe Stumpf
Many of the conversations we’ve been having with professional services firms over the course of the last few months have ended up focusing on the...
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Tread softly
Path: /articles/285/tread-softly
28th May, 2020
Zoe Stumpf
The next time you stop for a coffee, go and look at the home pages of the world’s leading consulting firms. What do you see? Thought leadership....
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Is there a thought leadership danger zone right now?
Path: /articles/282/there-thought-leadership-danger-zone-right-now
24th April, 2020
Zoe Stumpf
Spend any time analysing the marketing messages landing in your inbox right now and you might notice that they tend to fall into one of three...
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Choose your idols carefully
Path: /articles/280/choose-your-idols-carefully
25th March, 2020
Zoe Stumpf
Analysis of our thought leadership ratings over the course of the last decade reveals a narrowing of the gap between the lowest- and highest-ranking...
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Among all the things your firm does, how important is thought leadership?
Path: /articles/167/among-all-things-your-firm-does-how-important-thought-leadership
21st February, 2020
Zoe Stumpf
Every year we conduct a big survey of clients (senior end users of consulting services) in which we ask them a wide range of questions relating to...
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CxOs? They're the easy ones.
Path: /articles/166/cxos-theyre-easy-ones
24th January, 2020
Zoe Stumpf
Our recent report, Missing the point, found surprising evidence about CxOs in relation to thought leadership. It found them to be harder-working,...
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The long and short of it
Path: /article/165/the-long-and-short-of-it
23rd October, 2019
Zoe Stumpf
There seems to be an obsession with the length of thought leadership today, to the point where it’s tempting to conclude that publishers see it as a...
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Thought leadership: It’s all relative
Path: /article/164/thought-leadership-it-s-all-relative
18th September, 2019
Edward Haigh
Along with terrible haircuts, padded shoulders, and beige, French post-structuralist critical theory was really big in the 1980s. Much of what was...
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When it comes to thought leadership, there is nothing new under the sun...
Path: /articles/163/when-it-comes-thought-leadership-there-nothing-new-under-sun
22nd August, 2019
Edward Haigh
What has been will be again, what has been done will be done again; there is nothing new under the sun.
Ecclesiastes 1:9
Looking back...
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You’ve got the horse, you’ve got the water…
Path: /articles/162/you%E2%80%99ve-got-horse-you%E2%80%99ve-got-water%E2%80%A6
25th July, 2019
Edward Haigh
We’re all used to the idea that you can lead a horse to water but can’t make it drink, but when it comes to their thought leadership, far too many...
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