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Welcome to our recent posts
22nd August, 2019
When it comes to thought leadership, there is nothing new under the sun...
Authored by lindsay.stark_12738
What has been will be again, what has been done will be done again; there is nothing new under the sun. Ecclesiastes 1:9  Looking back...

25th July, 2019
You’ve got the horse, you’ve got the water…
Authored by lindsay.stark_12738
We’re all used to the idea that you can lead a horse to water but can’t make it drink, but when it comes to their thought leadership, far too many...

27th June, 2019
The role of thought leadership in key account management
Authored by lindsay.stark_12738
Key account management is more important than ever. The areas of highest growth in professional services are in multidisciplinary services—work that...

6th June, 2019
The table of contents: RIP?
Authored by lindsay.stark_12738
It’s easy to see why creators of thought leadership might not be fans of tables of contents: They invest thousands of hours creating hundreds of...

30th April, 2019
The PDF report isn’t dead—but it shouldn’t be the only option
Authored by lindsay.stark_12738
When we run training sessions for creators of thought leadership, one query invariably arises: Have longer reports had their time and should we be...

28th March, 2019
Setting expectations for those who don’t go with the flow
Authored by lindsay.stark_12738
There are times when I’m more than happy to go with the flow—I’ll cheerfully stop for a chat when I bump into a friend, am happy to lose track of...

28th February, 2019
Four lessons from 20 years of analysing thought leadership
Authored by Rachel Ainsworth
Source has been analysing the quality of thought leadership for 20 years and White Space subscribers can access our reports from the past six years....

6th February, 2019
Three thought leadership predictions for 2019
Authored by Rachel Ainsworth
Keen to stay ahead of the curve, or at least to know what curve they’re falling behind, our clients often want to know what the latest trends are in...

29th November, 2018
Seeing yourself as others see you
Authored by Rachel Ainsworth
It’s amazing how we pay such little attention to things that haven’t changed. That’s fine if those things are doing what they need to do, but it’s...

5th November, 2018
Why we all need to tell more—and more vivid—stories
Authored by Rachel Ainsworth
Think back over the things you’ve read and heard (rather than experienced first-hand) in the past week. What is most vivid? For me, it’s the...