What we can all learn from McKinsey’s top 10 articles of 2016
Path: /article/132/what-we-can-all-learn-from-mckinsey-s-top-10-articles-of-2016
16th January, 2017
Rachel Ainsworth
I possibly shouldn’t be admitting to this, but I’m always excited to see new data that has the potential to offer insights into how senior executives...
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Which Beyoncé are you?
Path: /article/130/which-beyonc-are-you
16th November, 2016
Rachel Ainsworth
On whichever dimension you wish to benchmark yourself—whether you’re keen to know Which Beyoncé are you? or How wise are you?—there’s...
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Facing up to the challenge of measuring ROI on thought leadership
Path: /article/129/facing-up-to-the-challenge-of-measuring-roi-on-thought-leadership
10th November, 2016
Rachel Ainsworth
In our recent survey of marketing and thought leadership professionals, we asked about the biggest challenges organisations face when it comes to...
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Why are you doing what you're doing?
Path: /article/125/why-are-you-doing-what-youre-doing
22nd August, 2016
Rachel Ainsworth
Asking “why?”, preferably multiple times over with a thoughtful look on one’s face, is a tried-and-tested consulting technique—and one we’re not...
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When AI starts writing thought leadership
Path: /article/123/when-ai-starts-writing-thought-leadership
14th June, 2016
Rachel Ainsworth
I have to confess to having described, in some of my more confrontational moments, pieces of thought leadership as something that could have been...
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Have you seen Deloitte’s DataUSA?
Path: /article/122/have-you-seen-deloitte-s-datausa
23rd May, 2016
Rachel Ainsworth
As a Brit, cynicism is in my DNA, and heaping praise on a well-established consulting firm does not come naturally. So you can imagine my dismay when...
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Infographics: So last year?
Path: /article/120/infographics-so-last-year
22nd April, 2016
Rachel Ainsworth
This blog would have been completed a whole lot sooner had a it not been for our latest interviewee, Bill Shander[1], introducing us to...
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Writer's block? How to make the most of professional writers
Path: /article/119/writers-block-how-to-make-the-most-of-professional-writers
17th March, 2016
Rachel Ainsworth
Read as much thought leadership as we do and it becomes fairly obvious when something has gone awry in the relationship between thought leader and...
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Time for fewer words and more pictures?
Path: /article/115/time-for-fewer-words-and-more-pictures
5th October, 2015
Rachel Ainsworth
Each year I read hundreds of pieces of thought leadership. Some are a struggle to plough through, others much easier, but very few really engage me...
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Why marketing shouldn’t be generating thought leadership
Path: /article/114/why-marketing-shouldn-t-be-generating-thought-leadership
1st September, 2015
Rachel Ainsworth
Thought leadership is an important part of the marketing mix for many B2B organisations so it’s not surprising that, in organisations where great...
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