Leveraging the personal recommendation
Path: /article/103/leveraging-the-personal-recommendation
22nd December, 2014
Rachel Ainsworth
Our research back in July on the impact of thought leadership clearly demonstrated that one personal recommendation is much more likely to drive...
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When “data-driven” isn’t a compliment
Path: /article/102/when-data-driven-isn-t-a-compliment
1st December, 2014
Rachel Ainsworth
Surveying senior executives in global companies is not easy – or cheap. So when all that lovely data arrives back it is rather tempting to make...
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“Management is nothing more than motivating other people.”
Path: /article/101/management-is-nothing-more-than-motivating-other-people
20th November, 2014
Rachel Ainsworth
…So said Lee Iacocoa, American businessman.
Easy to say yet often desperately difficult to do, motivating other people is possibly the one...
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Are you paying enough attention to your emails?
Path: /article/100/are-you-paying-enough-attention-to-your-emails
1st November, 2014
Rachel Ainsworth
One of the stand-out insights from our survey of 400 senior executives in the US1 is how important email is as a means of getting your content seen....
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Should you be creating celebrities?
Path: /article/99/should-you-be-creating-celebrities
30th September, 2014
Rachel Ainsworth
Should consulting firms be directing a greater proportion of their time and money towards building up the profiles of individual consultants within...
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Incentives for producing thought leadership – where does quality come in?
Path: /article/98/incentives-for-producing-thought-leadership-where-does-quality-come
31st August, 2014
Rachel Ainsworth
We know from our conversations with firms and our recent survey1 (see chart), that many consultants are being incentivised to produce thought...
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What inspires people to write thought leadership?
Path: /article/97/what-inspires-people-to-write-thought-leadership
1st August, 2014
Rachel Ainsworth
Earlier this year we contacted the authors of the best material we’ve seen over the past twelve months to ask them to complete a survey about why and...
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Blogs in search of personality
Path: /article/96/blogs-in-search-of-personality
30th June, 2014
Rachel Ainsworth
“Content is professionally written but not particularly engaging or challenging.” “Very varied in terms of quality and typically not engaging.” “Some...
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Should you be curating as well as creating?
Path: /article/95/should-you-be-curating-as-well-as-creating
31st May, 2014
Rachel Ainsworth
Should you be curating as well as creating? That’s a question we’ve been asking many consulting firms recently when we’ve been talking to them about...
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Getting personal
Path: /article/94/getting-personal
30th April, 2014
Rachel Ainsworth
Readers, even business readers, are intrigued by the personal. Take a look at April’s ten best-selling business books (according to The New York...
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